Are you too struggling in analyzing your market and competition?

And why is that? Because your competitors don’t write the same description as your description when you both are dealing with the same product. If you are also facing this problem, then it’s your sign to stop using the old technology of scraping and adopt AI tools to bring real-time intelligence in your business.

You must be wondering which tool is hinted at here. well, we are talking about Competitor Product Automatch.

In today’s world, especially in e-commerce, every second counts; it takes only minutes for a best-seller to be again stock-out and missing a great deal because of a delay of a few minutes. This not only aggressively encourages the buyers to purchase but also wants the e-commerce retailers and sellers to compete as aggressively. In this era of digitalization, a business to achieve heights needs more than just flashy design and impulsive marketing, it needs power-packed innovations so that the enterprise can make smarter decisions, where Product Automatch can prove to be your invincible sword.

You can imagine Product Automatch as your personal Sherlock Holmes, which is hidden in the real world, but finding all your competitors and products that are playing hide and seek from you. Let’s dive deeper into this topic and discuss how product automatch can help your e-commerce business.

What is Automatic Product Automatch?

Before we discuss what the perks you can have by using AI-powered automatic product automatch, let’s first discuss what this tool is.

Product automatch is the process of matching a business product with other business competitors on the basis of various attributes like descriptions, details, name of the product. Automatic product automatch automatically finds all the similar products from various e-commerce platforms with just a matter of seconds, providing you with accurate and reliable data with self-improvement and self-learning ability with the help of machine learning, which is widely used in the automatic product matching tool.

To know more, check Product Auto-Match for a better understanding.

Importance of Automatic Product Automatch in E-Commerce

While we are discussing, there are millions of businesses that are thriving after adopting the automatic product automatch tool. But why? You must be wondering why there are so many enterprises that are adopting it and how they are growing with the help of this magical tool. Let’s discuss why it is important for an e-commerce business to have an automatic product automatching tool.

Dominate Competitive Pricing with Precision

E-Commerce is all about price war at the right time while maximizing the profit during the peak time of the business. With product automatch, you get the real-time data about how your competitors are pricing similar or exact same products are yours and how they are doing it. In this cut-throat competition, there is no space for guesswork and assumption; you need to be sure about what you are doing and why you are doing it.

With product automatch, you won’t be just tracking prices of products similar to yours, but you can have real-time and fast price comparison, which can help the business to understand when they should change the prices of their products or when to trigger the dynamic pricing tool. That’s not it, right pricing and attractive offer help you to win the Buy Box in the digital marketplaces like Amazon, so that you can outshine your rivals when it’s most important– during the customer’s buying decisions.

Eliminate Manual Errors

No matter how big of a perfectionist we are, or how much we prioritize accuracy, we humans are prone to error, miscalculations and omission. Product matching is not just painfully slow when done manually, but also it’s the foundation of any building of analysis or strategy and you cannot risk it to be inaccurate by a manual product matching process.

With product automatch is not like your present scraping tool which is have rigid rules and due to different names or description divides the same product into different classes, automatic product automatch has it’s own intelligence, it won’t just classify the same but also similar products into one class for better understanding and accurate analysis.

In addition to accuracy, there are more benefits of using the automatic product automatch tool than implementing a manual product matching process, as you can easily map your SKUs, regardless of how many they are, from hundreds to thousands. It also makes sure to not just let one attribute make the decision, it compares all the features of the product so that you can understand what is different in your competitor’s product from yours.

So, what would you choose, a slow and error-prone data or fast and accurate? The choice is simple.

Visit Competitor Products Auto-match for more information.

Supercharged Repricing Strategy

You must be practising dynamic pricing for a very long time, like every business, but still you are unable to make a full-proof strategy for your planning and aren’t getting the response that was promised to you before getting the tool.

This situation is the same as you brought the microwave but don’t have flour to bake the cake. What will you do? You will bring the flour and bake the cake, isn’t it simple? Similarly, accurate data is the main ingredient by which you can bake the strategy named cake, but first, you need the main ingredient.

If you wanted to lead the e-commerce, product automatch is the replaceable tool, as when you are sure that you competitors are selling the same or similar products as your on every basis, from material to quality, to size, you can compare where you are lacking or where your competitors have the upper hand on you which ensures you don’t lose out sales or margin by undercutting your margins too much.

Wanted to know everything about dynamic pricing, check out the BotScraper Dynamic Pricing Tool for a better understanding.

Build Trust With Clean Product Catalogs

Ever gone to a store and realized that buying something with an unstructured catalog is way more complicated than earning money to buy that thing? You should be sure your customer doesn’t feel that when they visit your e-commerce profile to your e-store, now do you?

A non-user-friendly and confusing catalog could be the reason for your customers visiting your site but not purchasing. E-Commerce is all about convenience; if your customer wants to struggle, they would have stepped out of their house and gone to the nearest market to buy what you are providing. So if your catalog is not easy to understand, they will buy from somewhere where the catalog is more structured and they can understand easily.

But you don’t have to worry about it any more, product automatch not only helps you structure your catalog to attract customers, but merges the duplicate items in your catalogs, removes or rephrases the confusing details and improves search accuracy so your products can reach the customers who need it. A good catalog not only leads to better user experience, smoother navigation and stronger customer trust, but it also boosts your conversion rates.

Accelerate Time To Market

When you are planning to launch a new product line, timing is everything. There are countless things to make sure, understand, study and analyze before making a move. But there are times when your analysis missed a few important things that you didn’t exactly know the number of competitors you will be dealing with and at what price. With product automatch you can have the data about competitive pricing for your product lines, how many and at what your product’s alternative are different and how they are better or worse then yours, knowing what are words which initiates a customer to purchase is very important, is it the color, the tag line, the detailed description or just free shipping that makes one product best seller while others are hardly visible.

With product automatch data, you can see and use the gaps between competitors’ offerings and provide you with effective results. This reduces your data collection and research time so that you can act faster on the product, which will be fighting from countless other alternatives.

Strengthen Your AI and Analytics Capabilities

The product automatch is not just a simple tool, it is one of the foundations on which other tools can build their floors. There are countless AI-related tools that can help you analyze the market with just a snap, but the problem is not the tool; it’s the fuel of that data. The tool to give you accurate analysis needs accurate and a large volume of data which will be the fuel for these types of AI-based tools.

As in today’s world, everything is backed by facts and figures, tool product automatch is like a gold mine which can give all the resources you want to grow your business.

Conclusion

In a world where everyone prefers AI and the data collected from tools that run with algorithms over blood in veins is considered more reliable, in this time, having a product like an automatic product automatch tool isn’t just a tool, it’s an opportunity for businesses to have reliable data and chances. Product automatch empowers e-commerce businesses to stay agile, informed and consistent.

If you want to know more about product automatch and what are the benefits as well as challenges you will have when you implement product automatch, then Merits and Demerits of Product Automatch is the article for you.